Level Up Your Beauty Routine, Introducing OAM (“On A Mission”) New Skincare Line By Ciara

Ciara’s empire continues to expand. The multifaceted entertainer is the latest celebrity-turned-beauty entrepreneur:  has announced her new Vitamin C-based skincare line, OAM (On A Mission). It launched globally on Sept. 15.

Ciara's announcement of the launch via her Instagram receives media backlash over the new skincare line. Some stated she could have done something more productive for the community —  The critics have some good foundation; can it cut through the celebrity beauty brand noise? See the infinite celebrity line coming up. 


We’ve hit peak celebrity brands:  According to some beauty industry insiders,  we’re at the highest volume since 2019. Ciara goes up against actors like Taraji P. Henson,  Tracee Ellis Ross, Jessica Alba and lately, Gabrielle union,  singers like Rihanna, Jennifer Lopez, Pharrell, Selena Gomez, including sportsman extraordinaire Naomi Osaka and models Miranda Kerr.

So far, the brand has teased, it's catering to all skin types and skin tones, Ciara’s debut product line represents the next chapter in her growing fashion and beauty empire. “I always say that I’m a woman of ambition on a mission,” she tells EBONY.  

The brand  Radiance System, includes five products: Brightening Pads ($28),  Hydrating Cleanser ($28), Brightening Serum ($62), Eye Revitalizer ($35) and a Radiance Moisturizer ($43) — all infused with vitamin C.

According to OAM, all its products are dermatologist tested and clinically proven for all skin tones.


  “I made this for women of all skin tones and skin types on a mission to be their best, to level up, to have the confidence to go after the things they deserve, to be the women they were destined to be,” says Ciara.

OAM skin’s Instagram page describes the system as “powerful, clinical-level products [to] get you glowing without missing a beat."

While Ciara continues to tap into new business ventures, She has a clothing line, Lita by Ciara while she keeps her fan engaged with new music.


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